I want to take some time to discuss entrepreneur concepts. These are ideas or concepts that are on the back of many entrepreneurs minds, and can be attributed to much of their success. I want to share these with you today to give you practical concepts that you can apply in business, or in your daily life to achieve more. By just applying one of these ideas you may see dramatic improvement in your next business venture.

Here We Go.

Path of Least Resistance – This is an ancient concept that relates to life, and everything that life encompasses. Ancients, and modern scientist have found that life grows and moves through the path of least resistance. Lighting will strike down a path with the least amount of friction. Water will move down a river in the path of least resistance, and a tree will grow upwards in the least resistant trajectory.

In modern business people have found that humans act in that same way. They make purchases, decisions, and take action on things that offer the least resistance. This has been talked about at length by many entrepreneurs, including Mark Cuban. The idea is to make things as easy as you possibly can for people to adopt. Getting a customer to adopt a new habit or behavior is predicated on making it as frictionless as possible. People do things because it’s easy and does not involve a lot os steps. Hence why Amazon CEO Jeff Bezos’s fought for ownership of the one click purchase. As well as why he’s launching the Dash button, a button that allows consumers to push a button at their home to order a product that will instantly be shipped to their house. Taking all the friction out of going to the store, or going on the internet to order something. This makes the process of ordering something as frictionless as possible, since they are reducing the steps needed to make a purchase. Focus on making your product or service as easy as possible to adopt, use, and purchase.  Continue reading Entrepreneur Concepts (Pt 1) →